Apple’s Game Changing iPhone and App Store

Posted on December 7, 2009 by

“‘There’s never been anything like this experience for mobile software,’ Freeverse’s Ian Lynch Smith says of the App Store boom. ‘This is the future of digital distribution for everything: software, games, entertainment, all kinds of content,'” Jenna Wortham reports for The New York Times.
“As the App Store evolves from a kitschy catalog of novelty applications into what analysts and aficionados describe as a platform that is rapidly transforming mobile computing and telephony, it is changing the goals and testing the patience of developers, bolstering sales of the Apple motherships the applications ride upon — the iPhone and iPod Touch — and causing Apple’s competitors to overhaul their product lines and business models,” Wortham reports. “It even threatens to open chinks in Apple’s own corporate armor.”

From NYTimes.com

“‘There’s never been anything like this experience for mobile software,’ Freeverse’s Ian Lynch Smith says of the App Store boom. ‘This is the future of digital distribution for everything: software, games, entertainment, all kinds of content,'” Jenna Wortham reports for The New York Times.

“As the App Store evolves from a kitschy catalog of novelty applications into what analysts and aficionados describe as a platform that is rapidly transforming mobile computing and telephony, it is changing the goals and testing the patience of developers, bolstering sales of the Apple motherships the applications ride upon — the iPhone and iPod Touch — and causing Apple’s competitors to overhaul their product lines and business models,” Wortham reports. “It even threatens to open chinks in Apple’s own corporate armor.”

“Thanks in large part to the iPhone, introduced in 2007, and the App Store, which opened its doors last year, smartphones have become the Swiss Army knives of the digital age,” Wortham reports. “They provide a staggering arsenal of functions and tools at the swipe of a finger: e-mail and text messaging, video and photography, maps and turn-by-turn navigation, media and books, music and games, mobile shopping, and even wireless keys that remotely unlock cars.”
Wortham reports, “‘Apple changed the view of what you can do with that small phone in your back pocket,’ says Katy Huberty, a Morgan Stanley analyst. ‘Applications make the smartphone trend a revolutionary trend — one we haven’t seen in consumer technology for many years… The iPhone is changing our behavior. The game that Apple is playing is to become the Microsoft of the smartphone market.'”

Read the full article here.

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