How and Why Apple Does Controlled Leaks
Posted on January 7, 2010 by eli courey
The Wall Street Journal provided comfirmation of an Apple tablet device had all the earmarks of a controlled leak. John Martellaro talks about this for the Mac Observer.
“Often Apple has a need to let information out, unofficially,” Martellaro reports. “The company has been doing that for years, and it helps preserve Apple’s consistent, official reputation for never talking about unreleased products. I know, because when I was a Senior Marketing Manager at Apple, I was instructed to do some controlled leaks.”
Read the full article here.