CBS Readying HTML5 TV Shows for iPad
Posted on March 25, 2010 by eli courey
CBS has publicly revealed that it has begun testing videos optimized for the iPad and bypass Flash entirely. Episodes of shows such as CSI: Miami and The Young and the Restless have been marked as “iPad – test” and, if visited by a browser identifying itself as an iPad, takes the user to a special HTML5 page that would load the clip in a frame. The videos themselves don’t currently work, but HTML5 extras like a full-screen mode already work.
The change would represent one of the first major media sites reworking its webvideo explicitly for the Apple tablet and is an indirect rejection of Adobe’s claims about Flash. It has argued that Apple has been depriving the iPhone and iPad of content by not allowing Flash into the browser, but CBS’ use of HTML5 would signal that even major content producers are choosing to use the newer web standard’s plugin-free video rather than either hope for Apple to adopt Flash or else develop a native app as a workaround.
Other sites, such as Hulu, may have a more difficult time implementing HTML5 as they may carry subscription fees or may need extra code for interstitial ads.