TIME Launches iPad App, $4.99 Per Issue
Posted on April 2, 2010 by eli courey
The TIME app will have all the content of the weekly magazine with additional photo slideshows and videos and will allow the user to flip through sections as well as zoom in and out of text and photos. Available weekly on Fridays, the TIME app is one of the first apps available at launch and is the beginning of evolving TIME content for the iPad.
The TIME app will also include content from TIME’s international editions and a live newsfeed from TIME.com.
The app launches with several advertisers including Fidelity, Korean Air, Liberty Mutual, Lexus, Toyota and Unilever.
TIME developed the app in conjunction with the New York based digital design shop, The Wonderfactory, and the Dutch publishing-software company, WoodWing.
TIME is a global multimedia brand that includes TIME magazine, the world‚s largest weekly newsmagazine, with a domestic audience of 20 million and a global audience of 25 million; four worldwide editions of TIME magazine; TIME for Kids; and TIME.com, which draws over 9.2 million unique visitors a month (ComScore) and has over 2 million Twitter followers.