Apple Files for ‘iTunes Live’ Trademark

Posted on May 9, 2010 by

Apple has applied for the trademark ‘iTunes Live’ with the above image representing the trademark.  The service would comprise the following areas, according to the application:

  • Online retail store services in the field of entertainment featuring prerecorded musical, audio and audiovisual content
  • Entertainment services, namely, arranging and conducting of concerts and live musical performances

From TechCrunch:

Apple has been filing applications for quite a number of trademarks lately, most of which get rigorously tracked and dissected by sites like PatentlyApple.com, among others. But somehow, the most recent applications filed by Apple trademark correspondent Lisa G. Widup have gone unnoticed. Until today.

Looks like Apple earlier this week filed for trademarks for iTunes Live, which might mean nothing but could also be an indication that the Cupertino company is about to ramp up its featured live music sessions offering on iTunes, mainly live performances pre-recorded at special concerts at Apple Stores around the world (so far there have been in-store gigs in London, Montreal, New York, Tokyo, Sydney and Munich).

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