iPhone Developer Makes $1,400 in iAd Revenue in One Day

Posted on July 8, 2010 by

Apple started accepting apps that use the iPhone 4’s LED flash as a flashlight yesterday.  Now the App Store is filled with many different LED flashlight apps.  One of these apps, LED Light for iPhone 4 Free, is iAd supported and has been downloaded over 9,000 times in one day.  The developer boasts that he grossed just under $1,400 on ad impressions with an 11.8% click-through rate.

This high click-through rate may have been from users just curious to find out what iAds were like. Although iAds are pretty cool, I would anticipate that the click-through rate will eventually fall much lower.


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