Steve Jobs: ‘We Love Our Users’ (Apple’s Press Conference Roundup)

Posted on July 16, 2010 by

Apple held a press conference today to help end the overblown “Antennagate” media coverage and set everyone straight about the iPhone 4’s “antenna problem.”  Steve Jobs took the stage and showed examples of how many other popular phones lose signal bars when held tightly.  “This is life in the smartphone world,” said Jobs, “phones aren’t perfect.”

As proof that the iPhone 4 antenna “issue” has been exaggerated, Jobs gave the dropped call rate of the iPhone 4 compared to the 3GS.  The iPhone 4 drops less than one per hundred calls more than the 3GS.  Less then one per hundred is basically nothing, and Jobs notes that when the 3GS came out, there was already a healthy market for cases that fit it, but with the iPhone 4, 80% of the them are sold in their stores without a case.  So the higher dropped call rate of the iPhone 4, although very small, could be due to less people using it in a case when compared to the 3GS, and cases have been proven to cause less reception interference on both the iPhone 4 and 3GS.

Although this “issue” only affected a very small percentage of users, Jobs said Apple cares about every user, and they are not going to stop until everyone is happy.  Apple will offer a free iPhone 4 Bumper or other select cases to iPhone 4 customers until September 30.  Any customer who is still unhappy with their iPhone 4 can return it within 30 days of purchase for a full refund with no restocking fee.  Of course, the return policy was already announced a few weeks ago, yet only 1.6% are returning them, that’s 1/3 the return rate of the 3GS.  This helps prove that the whole thing really was a nonissue that was overblown by the media.

Check out our Liveblog of the event for complete details, including Apples Q&A.

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