FOXNews: Apple Is the New Religion

Posted on July 29, 2010 by

I know Apple users sometimes seem like a cult to outsiders, but if they would just step inside our circle for a little while, they would understand that we’re not.  Yeah, we may look to Steve Jobs for guidance on anything technological, but it’s not a religion.  Okay, well maybe a little….but we are not blinded like this article is saying.  Apple users are the most rational thinking and open-minded people to exist.


Apple is the new religion, say several academics. It’s not a matter of rationality, it’s a matter of faith.

In a research paper published this month by two professors at Texas A&M University, the authors argue that the only way to understand the slavish adoration and over-the top financial success of Apple and its “Jesus Phone” (the iPhone) is to understand its minimalist, white-walled stores as the new churches of the tech generation.

“The religious-like behavior and language surrounding Apple devotion/fandom is an example of ‘implicit religion,'” Prof. Heidi Campbell, one of the authors of the study, told Implicit religion can happen when the use of, say, technology becomes a substitute for belief and behaviors once attached to religion and religious practice, she said.

University researchers note that Apple’s history has elements that reflect basic elements of more traditional religions:

  • Apple’s creation story epitomizes the humble garage origin of its technolog — not unlike the humble manger of Jesus’ birth.
  • Apple CEO Steve Jobs is perceived as a messianic leader who was fired but rose again to save the company.
  • Apple has traditionally had an evil archenemy, the Devil, as represented first by Microsoft and now by Google.

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