11:15AM That’s it. Thanks for joining us at MacDaddyNews.com. Check out our site later for a roundup of todays announcements.
11:13AM “I’d like the teams that worked on this to stand up — give them a round of applause. And as always, I’d like to thank everyone’s families. They support us and let us do what we need to do. They make it possible for us to work our tails off.”
11:13AM “The hardware and software need to intertwine more than they do on a PC. We think we’re on the right path with this.”
11:12AM “This is worth repeating. It’s in Apple’s DNA that technology is not enough. It’s tech married with the liberal arts and the humanities. Nowhere is that more true than in the post-PC products. Our competitors are looking at this like it’s the next PC market. That is not the right approach to this. These are pos-PC devices that need to be easier to use than a PC, more intuitive.”
11:11AM Steve is back
10:11AM Video is over
11:05AM Video time
11:05AM “Now we made a video that I’d love to show you.”
11:04AM “We think 2011 is clearly the year of iPad 2…” Big cheers for that.
11:04AM “So iPad 2 — amazing product. Faster, lighter, thinner. Cameras and gyro. iOS 4.3 and FaceTime. iMovie and GaragrBand. 3G on AT&T and Verizon. Same battery life. Same prices. Black and white. Smart Covers.”
11:03AM “So, GarageBand for iPad. This is no toy. You can use this for real work. I cannot tell you how many hours teenagers are going to spend making music with this.” Wow, $4.99. That’s kind of insane.
11:03AM Steve is out. “I’m blown away with this stuff. You know, playing your own instruments. Or using the Smart Instruments. Anyone can make music now.”
11:02AM “We can’t wait to hear all the creative things people will do when they get this in their hands.”
11:01AM The editing of multiple tracks looks really intuitive.
11:00AM “This can record up to 8 tracks. Let’s put that in perspective — back when the Beatles did Sgt. Peppers, you could only do four tracks, and the machine was the size of a washing machine.”
10:59AM “Once you’ve laid down one recording, that’s the first step to writing a song. That’s where the track view comes in.”
10:59AM “They make it so you can’t play a bad note.” Described as training wheels… really more like a taxi cab.
10:57AM “We’ve got great guitar amps and effects… but you know there are a lot of people who don’t play guitar. So we created Smart Instruments. Here you see an acoustic guitar, but one that anyone can play…”
10:56AM “Another great feature of these drums is that your kids can play them… with headphones on.”
10:55AM Demoing drums
10:53AM “Now we’re only seeing some of the keys because this is only a window into a much larger piano.” You can toggle octaves.
10:53AM There’s a toggle for the sustain pedal. “Another thing about a piano is that you can play with dynamics… the sound is different when you tap softly or with force. How do we do that? With the accelerometer.”
10:52AM “The first thing you see is an instrument browser. They turn the iPad into a musical instrument that you can play where ever you go. Here’s a grand piano… and it’s not just a grand piano. Clavinet, some great synths… let’s stick with piano.”
10:51AM Xander Soren is coming out to demo.
10:50AM “Touch instruments, you can plug in a guitar if you want, but it’s got touch instruments. Guitar amps and effects, 8 track recording and mixing, 250+ loops…”
10:50AM “Next up… GarageBand for iPad.”
10:50AM “Precision editing, sending HD video around with one tap. A lot of great features in an app we’re going to price at just $4.99. Available on March 11th.”
10:49AM Steve is back. “It’s awesome. 1.3 lbs… it blows my mind, this stuff.”
10:49AM “And that is the new version of iMovie on the iPad 2.”
10:48AM New sharing options… YouTube, Facebook, Vimeo and more.
10:48AM They’ve got a new “neon” theme — think Miami Vice.
10:48AM Music automatically switches with themes…