Why Apple Built Final Cut Pro X

Posted on July 1, 2011 by

Sachin Agarwal, former Apple employee and founder and CEO of Posterous, wrote and interesting article on why Apple built Final Cut Pro X. Agarwal worked on Final Cut Pro from 2002 to 2008. He left Apple when the Final Cut Pro X project was first getting started. He talks about how the project was an ambitious and controversial move, but it made sense for Apple.

Here’s why:

The pro market is too small for Apple to care about it. Instead of trying to get hundreds or even thousands of video professionals to buy new Macs, they can nail the pro-sumer market and sell to hundreds of thousands of hobbyists like me.

Millions of people are buying phones and cameras that can shoot HD video, and many of them are looking for ways to edit. I know how to use Final Cut Pro because I worked on it for 6 years, but for most people it’s just too complex.

Read Agawal’s entire article on Posterous.

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