Goodbye TV Show Rentals and External Hard Drives

Posted on September 1, 2011 by

Chris Maxcer at Mac News World has written an interesting article about Apple’s decision to cancel iTunes TV show rentals, and while he doesn’t particularly like what they did, he’s happy what an iCloud-related world will bring.

From Mac News World:

I don’t particularly like the fact that Apple has killed TV show rentals. But I think I can at least understand why it did it. Apple says it was all about popularity, and TV networks may have played a role behind the scenes, but really the elimination of rentals is just part of a broader plan that will simplify media consumption and free us from having to constantly act as our own data micromanagers.

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