RUMOR: Apple TV Project Headed by iTunes Creator Jeff Robbin

Posted on October 25, 2011 by

Bloomberg is reporting that the original creator of iTunes, Jeff Robbin, is working on Apple’s upcoming TV set. The report cites “three people with knowledge of the project.”

Jeff Robbin, who helped create the iPod in addition to the iTunes media store, is now guiding Apple’s internal development of the new TV effort, said the people, who declined to be identified because his role isn’t public.

A quote from Walter Isaacson’s Steve Jobs biography says that Steve Jobs “finally cracked” the Apple TV set before he died:

I’d like to create an integrated television set that is completely easy to use,’ he told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.

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