Buffalo Wild Wings Testing iPads to ‘Enhance the Customer Experience’
Posted on February 8, 2012 by vincent oliver
Buffalo Wild Wings is one of the latest restaurant chains to start using iPads for customers to make food and drink orders. They can also use them to get online and check Facebook, Twitter and play interactive games.
Nestled in a rugged case from integrator Hubworks, the 9.7-in. iPad is being tested for customers to make food and drink orders from their tables. They can also use the tablets to jump online to check out Facebook, Twitter and play interactive games.
The 830-store Buffalo Wild Wings chain is about to launch a second phase of the iPad pilot program at a Minneapolis location after working out technical kinks at a suburban Toronto site, said Tim Murphy, director of international business for the chain.
Buffalo Wild Wings doesn’t expect the devices to replace waiters. Instead, if customers make their own orders, waiters will be freed up to interact more with their guests and promote food and drinks or the in-bar live trivia games, Murphy said.