Apple Unveils New Window Coverings at Forthcoming Amsterdam Store (Video)

Posted on February 14, 2012 by

Apple’s forthcoming Amsterdam retail store will be the company’s first in the Netherlands. Development has been slowed by historic preservation issues, but according to the new orange window coverings, the store will be “opening soon”.


Check out the video video below for a view of the new Amsterdam Apple Store from the street.

Photos from One More Thing and

Comments (38)


  1. Mike Lyons says:

    The latest rumor for the opening date is this coming Saturday, Feb 18th.

    -Mike in Amsterdam

  2. Mike Lyons says:

    I was there last night, and the windows were still covered.  There were sounds of all sorts of activity coming from inside, but peeks through gaps in the orange plastic were thwarted by heavy black drapes hanging on the inside. 

  3. Mike Lyons says:

     I received an e-mail from Apple that the official wil br at 10 am on Saturday, March 3rd.