RUMOR: Apple to Abandon Google Maps in iOS 6
Posted on June 6, 2012 by winston porter
Apple may abandon Google Maps in iOS 6, which is expected to be announced at WWDC next week. The Wall Street Journal talks about Apple and Google’s relationship, and how they could become competitors soon when it comes to mobile maps.
In the short term, Google will lose some ad revenue and miss out on data about what local businesses people are searching for – which it uses to pitch retailers on buying certain ads. Longer term, it is likely to hurt Google’s ability to generate map-related revenue, according to former Google employees.
Members of the Google Maps team in recent months have told colleagues they worry about Apple replacing their program, given that as many as half the people who access Google Maps own Apple devices, says someone familiar with the matter.
Google recently started charging companies to use Google Maps, so Apple’s version would be a great choice for developers wanting to include in-app mapping.