RUMOR: Apple In Talks to Acquire Social Sharing Commerce Site ‘The Fancy’

Posted on August 6, 2012 by

Apple is considering acquiring e-commerce social network The Fancy, according to a report from Business Insider. Fancy is part store, blog, magazine and wish list. It has some similarities to the pinboard-style social sharing website Pinterest.

Apple is in talks to acquire The Fancy, a fast-growing social commerce site backed by cofounders of Twitter and Facebook, Business Insider has learned.

The objective: to secure a role for Apple in the growing e-commerce market, putting the 400 million-plus users with credit cards on file with Apple’s iTunes Store to work shopping—with Apple getting a cut of the action.

As you can see in the image above, Tim Cook has a verified account on the site, but his collection is set to private.