Apple Hires Burberry CEO Angela Ahrendts as New SVP of Retail

Posted on October 17, 2013 by

Burberry Group Plc CEO Angela Ahrendts At The London Stock Exchange

Apple announced that the company hired Angela Ahrendts, CEO of British luxury fashion house Burberry. Her title at Apple will be Senior Vice President of Retail.

Press Release:

Angela Ahrendts, CEO of Burberry, will be joining Apple in a newly created position, as a senior vice president and member of our executive team, reporting to CEO Tim Cook.

Ahrendts will have oversight of the strategic direction, expansion and operation of both Apple retail and online stores, which have redefined the shopping experience for hundreds of millions of customers around the world. Apple retail stores set the standard for customer service with innovative features like the Genius Bar, Personal Setup and One to One personal training to help customers get the most out of their Apple products.

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