iPhone and iPad Dominate Mobile Web Share Throughout Holidays

Posted on January 3, 2014 by

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Although more Android devices are sold every day, Apple’s iOS remains the most used for mobile web devices. The iPhone had a jump of 1.8 percent in web traffic between December 20 and December 29, giving it an overall 54.3 percent share of total mobile web traffic. The iPad had a minor share loss, but still remains the most popular tablet with 76.1 percent of all mobile web traffic in North America.

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To gather its data, Chitika used its Chitika network ad impressions, analyzing data from millions of smartphone and tablet users in both the United States and Canada. An ad impression was measured each time an individual user loaded a page containing Chitika ad code, giving an impression of overall web usage rather than a measurement of unique users.

Source: Mac Rumors

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