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Apple’s iPhone 4 press conference will be starting at 10AM Pacific Time  / 1PM Eastern Time.  Apple will not be providing live video or audio coverage of the event, but we will try and keep you informed with updates in this article and on our Twitter account.

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11:03AM Okay, that’s it.  Apple should have a video of the event posted on their site later.  We’ll keep you updated.

11:02AM “And, we’re bringing OS 4 to the iPad this Fall.”

11:02AM “We are releasing it for end users for iPhone and iPod touch for users this summer. For the 3GS and iPod touch 3rd gen. And, for iPhone 3G and iPod touch 2nd gen, they will run many things… but there are some things they won’t run, like multitasking.”

11:01AM “So let’s review. Multitasking, folders, enhanced mail, iBooks, enterprise, Game Kit, and iAd. And these are just seven of the 100 new user features. Now we are releasing a dev preview today.”

10:58AM Still talking about iAd and showing off some pretty cool stuff.

10:54AM Showing an ad  on the iPhone for Toy Story 3. “All this stuff is done in HTML5 by the way.”

10:48AM Mobile Advertising, iAd.  Demoing a new way of displaying ads.

10:45AM Talking about games and a new social gaming network, Game Center.  compares it to Xbox Live. Invite friends, leaderboards, achievements, matchmaking.

10:41AM iBooks app coming to iPhone

10:39AM Unified inbox in Mail! it’s about time!!! Multiple Exchange accounts and fast inbox switching.  Threaded messages.

10:37AM Ability to change homescreen wallpaper.

10:35AM Folders to organize apps.

10:32AM “That is background location. Next, push notifications. They’re very popular, in 9 months we’ve pushed more than 10b notifications.”

10:31AM “We take privacy very seriously. We’re taking it further in iPhone OS 4. We’re adding an indicator on the status bar to see if something is asking for your location. Next we’re asking fine grain settings you can enable or disable per application. And if any of them have asked for your location in 24 hours, we’ll show you.”

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