
Apple’s media event will be streamed live today and a source is telling Cult of Mac that it’s being done to test the company’s new server farm’s ability to stream content to a future version of iTunes.
From Cult of Mac:
Apple is live streaming Wednesday’s iPod event as a test of its massive new data center, we’ve been informed by a source.
Apple’s first live video broadcast in years is a test of the server farm’s ability to stream a future version of iTunes for iOS devices, our tipster says.
“The goal is to monitor traffic load and quality,” says our tipster, who asked to remain anonymous to preserve their connections at Apple.
Apple is using its HTTP Live Streaming technology, which requires a Mac, iPhone or iPad. The live broadcast begins at 10:00 a.m. PST at www.apple.com.
HTTP Live Streaming is open standards-based streaming technology. As well as streaming live video, it supports video on demand with encryption and authentication, Apple says. It is built intoQuickTime X and iOS. Apple is currently submitting HTTP Live Streaming as a proposed Internet standard. Read more