11:34am Cook recaps the event and thanks everyone for coming.
11:31am Apple Watch Edition is priced from $10,000. Available at select retail stores.
11:30am Apple Watch 38mm $549-$1049 depending on band. 42mm $599-$1099.
11:26am Apple Watch Sport 38mm for $349, $399 for 42mm.
11:24am Apple Watch video playing. Narrated by Jony Ive.
11:23am Expect 18 hours on Apple Watch.
11:21am Cook back on stage talking about new “Apple Watch” app on iPhone. Use it to browse and download apps.
11:20am Open garage door with Apple Watch. Shows live video feed of garage door as it opens with Alarm.com.
11:18am Use Apple Watch to check in at a hotel and use it as your room key.
11:17am You can use Apple Watch as your boarding pass on flights.
11:15am Apple Watch communicates with iPhone over Wi-Fi and Bluetooth.
11:14am Instagram on Apple Watch.
11:13am Showing how easy it is to use Apple Pay with your Apple Watch.
11:11am Activate Siri by holding the crown or with your voice by saying “Hey Siri.”
11:10am Kevin Lynch on stage talking about everything Apple Watch can do.
11:09am You can pay with Apple Pay, view photos, you can control your music. You can interface with Apple Watch with Siri, just using your voice. And, you can get notifications on Apple Watch. Any notification that you receive on iPhone today, you can receive on your watch.
11:08am Fitness is just the beginning of what Apple Watch can do.
11:05am She is now on stage with Cook talking about Apple Watch and her half-marathon.
11:02am Showing video of her experience with Apple Watch.
11:02am First person to finish a half-marathon while wearing an Apple Watch.
11:01am “We gave an Apple watch to a friend of ours.” Christy Turlington Burns.
10:58am Talking about the fitness aspects of Apple Watch. Stuff we’ve already seen…
10:56am Cook back on stage to talk about the Apple Watch.
10:53am Shipping April 10.
10:52am 1.2GHz dual-core Intel Core M, 512GB SSD for $1599.
10:52am 12.1-inch Retina, 1.1GHz dual-core Intel Core M, Intel HD Graphics 5300, 8GB memory, 256GB SSD. $1299.
10:52am Schiller back on stage.
10:47am Video playing of new MacBook. Narrated by Jony Ive.
10:45am USB-C gives you five ports in one. The new standard gives you power, USB, DisplayPort, HDMI and VGA capabilities.
10:44am All-day battery life in new MacBook. 9 hours wireless web, 10 hours iTunes playback.
10:43am The logic board is 67% smaller.
10:41am First fanless MacBook.
10:40am New revolutionary trackpad.
10:38am Retina display. Best display ever on a Mac.
10:34am Phil Schiller on stage talking about the new MacBook.
10:32am Reinventing the notebook…
10:30am Cook is back talking about the Mac.
10:29am ResearchKit will be available next month. First apps already shown will be available today. It will be open source.
10:25am Video playing of the people who have been working with ResearchKit.
10:24am You decide whether to participate. You decide how your data is shared. Apple will not see your data.
10:23am First apps made with ResearchKit target Parkinson’s, diabetes, cardiovascular disease, asthma and breast cancer.
10:21am Anyone with Parkinson’s can contribute to research. App turns iPhone into a diagnostic tool. Tapping test evaluates hand tremors. You can say Aaaaah into the mic and it measures variates to assess Parkinson’s.
10:17am Jeff Williams, SVP of Operations on stage talking about iPhone HealthKit. Announcing ResearchKit.
10:16am Every major car brand has committed to delivering CarPlay. More than 40 new models of cars shipping with CarPlay by the end of the year.
10:15am Apple Pay off to an amazing start. 2,500 banks now supporting Apple Pay. nearly 700,000 locations across the US accepting it. Coca-Cola has 40,000 vending machines that take Apple Pay.
10:14am Cook talks talking about iPhone. Recently sold 700 millionth iPhone. Top-selling smartphone in the world. 99% satisfaction rate.
10:12am Tim Cook is back and says the Apple TV has a new price of $69. Down from $99.
10:09am HBO CEO on stage introducing HBO NOW. No cable or satellite subscription. Just an internet connection and an Apple device. Coming early April for $14.99 a month. Apple is an exclusive partner at launch.
10:07am Talking about Apple TV and HBO.
10:05am Talking about the West Lake, China store. Apple now has a total of 453 stores worldwide.
10:03am Tim Cook is on stage.
10:02am A video showing the opening of the West Lake, China Apple Store is playing.
10:00am Everyone is seated and the event is about to begin.
9:56am Apple’s “Spring Forward” media event will be starting very soon.
