Apple Hires Adobe VP to Run iAd Program

Posted on January 4, 2012 by

Apple has hired Adobe executive Todd Teresi to lead its iAd mobile advertising program, according to Bloomberg. Teresi was vice president of Adobe’s media solutions group, and will now be reporting to Eddy Cue, a senior vice president who also oversees Apple’s iTunes and App Store.

Apple introduced its iAd program in 2010, hoping to get some of the advertising revenue that has helped support many of the popular free iOS apps. iAd was pitched as a high-end alternative to AdMob, the mobile advertising company owned by Google. While Apple has been able to attract large companies like Walt Disney Co., many marketers have complained about the high costs of using iAd.

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